#Holmies

[n. Fem] Fr. Homies + Holmes

Empowered, bold, sophisticated and modern woman, jet sensible and soft, with a new feminine style. A beauty lover, that is delighted by subtle details.

#Holmies is the loving nickname that Loraine uses to refer to her clients. This concept was born as a word-game between her surname Holmes and the English word Homie (meaning a person who participates in the same movement with a larger group, or one who joins friends in shared activities). #Holmies is a way to generate a community around the brand, an element of recognition, belonging and sharing, creating a powerful sense of customer loyalty.

B E C O M E   A  #  H O L M I E !

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